S & C Consulting LTD

Shri Henkel - Owner & Author

Also Writing as Nikki Leigh

 

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I've been working in promotions and marketing work for over fifteen years. When I got a contract for my first novel, I knew that I had to learn how to promote my books. Most types of promotion are similar although each product or service is a little different. So, I knew a background in marketing would be a big advantage. At that point, I needed to learn the ins and outs of promoting books.

The Book Promo 101 series is a way for me to share the things I've learned. Many authors I know don't really want to take the time away from writing to promote, but what's the point of having your work published - if no one gets to read it?

Book Promo 101 is the first book in a series that I plan to write. Book Promo 101 is about the basics of book promotion. It will give you information about many times of promotion. In the upcoming books, I will focus on a specific type of promotion in much more detail.

Some of the topics that are discussed in Book Promo 101 include:

 

How Do You Develop a Marketing Mind

When Should You Start Promoting

Design Your Book with Promotion in Mind

Should You Hire a Publicist

Creating a Marketing Plan

What Goes in a Press Kit

Writing and Distributing Press Releases

Utilize Book Reviews

Designing an Author Website

Use Promotional Items

Selling Books in Book Stores

Other Places and Ways to Sell Books

Blogging About Your Book

Use Email and Signature Blocks to Promote

Use Forums and Message Boards

Expand Your Area of Influence

 

This information is just the beginning.

The book is written to help authors learn. There are review questions at the end of each chapters. I've included promotional tips from a wide variety of friends throughout the book. Their comments are interesting and add diversification. You will also meet my Muze in the sections called "Muze's Musings".  Watch from "Muze's Musings" on Blogger. Feel free to visit the page and be our friend - www.myspace.com/bookpromo101

If you would like to be notified when Book Promo 101 is available, please send me an email at bookpromo101@consultant.com. The e-book will be available in the summer of 2007. I look forward to hearing what you think.