Massage Your
Marketing
Marketing Manual
for Massage Therapists
Table of
Contents
Introduction
Part One Your First Steps
Chapter 1 Marketing Plan
Key Elements of a Marketing Plan
Chapter 2 Logo
How to Design or Chose a Logo
Chapter 3 Business Cards
What Should be Included on Your Card
Envelopes As Advertising
Chapter 4 Fliers & Brochures
Chapter 5 Press Releases
Layout for Press Release
Chapter 6 Classified Ads
Chapter 7 Press Kit or Presentation Folder
Part Two - Include Your Clients
in Your Promotions
Chapter 8 Testimonials
Chapter 9 Gift Certificates
Chapter 10 Referrals
Training Referral Sources
Chapter 11 Holiday Letters to Clients
Part Three - On the Town
Chapter 12 Networking Groups
How to Identify a Quality Referral
Get to Know the Other Members
Chapter 13 Trade and Health Shows
What You Will Need
Chapter 14 - Public Speaking & Classes for
the Public
Chapter 15 Chair Massage
Chapter 16 Retail Screenings
Chapter 17 Local Fundraising Opportunities
Chapter 18 Holiday Tie In
Chapter 19 Safety Talk for Local
Businesses
Chapter 20 Submit articles to local media
on health concerns if able to write
Part Four - Online Marketing
Opportunities
Chapter 21 Website
Low Cost Website Options
Website Design
Linking to Other Websites
Search Engines
Chapter 22 Business Email
Signature Line
Chapter 23 Newsletter
Buying Prepared Massage Newsletters
Chapter 24 Message Boards
Part Five - Joint Ventures
Chapter 25 Chiropractors
Office Rental or Percentage of Payment
Chapter 26 Beauty Shop, Nail Salon and
Tanning Salon
Chapter 27 Conclusion
Part Six -
Samples, Forms and Checklists
Marketing Plan
Checklist
Simple Logo Sample
Business Card Sample
Flier
Brochure
Press Release Sample
Press Release Checklist
Classified Ad Sample
Testimonial Form
Referral Form
