Marketing Classes

"Demystifying the Basics of Book Promotion"Duration: 4 Weeks Course Description Congratulations, you signed a contract for your book. Now what happens? Many people think after you submit a manuscript, the money just rolls in. It would be nice if that were true, but the real world doesn't work like that. In the modern writing world, an author must work hard to promote and sell their book. Aghh!! Sell, my book? Say it isn't so. Sorry to burst your bubble, but you are now in business. You created a product and you need to make a demand for it. You need to find the people who will want to buy your book. What is involved in marketing? How do you get the word out? What's required to make your name known? Why do I need to know this stuff, I'm a writer, not a sales man? This course is designed to help you learn how to market your book. The lessons will walk you through the process.

Class Summaries -

Week One – Developing Your Marketing Mind

What is involved in marketing? Are there ways that an inexperienced person can learn to promote themselves and their books? Week One will introduce you to the types of advertising and get you thinking about ways to use them to your best advantage.

Week Two – Writing a Marketing Plan

What are the elements of a marketing plan? Each part of the plan is discussed along with tips on how to develop an effective marketing plan that is tailored to promote you and your books.

Week Three – Compiling Your Press Kit

Do you have the information for a press kit? The elements of an effective press kit are discussed along with ways to customize the kit to promote you.

Week Four – Bookstore Appearances and Speaking Engagements

Are you worried about how to arrange speaking engagements and book signings? This Week Four will help you organize appearances and give you tips to make them effective.

(If you aren't a writer but you are interested in the class, you would still benefit and we could discuss Week Four. Feel free to contact me for more options.)

Course Developed by: Nikki Leigh

Nikki Leigh's first novel was released in January 2006 and her second was released in March 2006. She's completing the first draft of her third novel. At this time, she's compiling notes for a series of e-books to focus on book marketing. Please visit her website. http://www.nikkileigh.com . She had a marketing article published in June 2005.

Nikki Leigh is the pen name for Shri Henkel who has ghostwritten 3 marketing ebooks. She has 3 non fiction management books being released in the spring and summer of 2006. Shri has a large number of marketing articles online. Click this link for a list of her Marketing Articles.

Nikki is a lifetime member of Writer's Village, an online writer's group. She joined WVU in 2001 and in early 2002, developed a series of classes on character development and facilitates these each year. For about a year, she was the Marketing Director for epress-Online publishing company.

Shri owns S & C Consulting. Her work includes a variety of business and marketing services along with website design. Her website is http://www.sandcconsulting.com The experience she brings to S & C was gathered through twenty years of business management experience and over fifteen years of marketing experience in a variety of businesses. But, she is learning more every day and finds opportunities to share that with others.

Feel free to visit her Promotional Message Board at http://groups.yahoo.com/group/fictionpromo This forum is a haven for members to share promotional ideas and other subjects of interests to writers in the twenty first century.

Testimonial from Writers –

These individuals have taken my series of classes on character development.

Nikki Leigh was the facilitator in three classes I took through Writer's Village University, an online writing organization. She provided motivation, specific examples in writing exercises, and encouraged innovation in my writing endeavors. Also patient with obvious mistakes, she tactfully made suggestions to improve the writing and the story.

From someone who was hesitant about writing as most writers are, I am now working on a story. I hope can be developed into a book. Nikki showed patience and enthusiasm in all three classes. I would highly recommend her as she's a natural teacher.

-Duckylamour

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Nikki created and facilitated an outstanding series of three Character Development workshops that I particpated in. The lessons were well thought out and helpful, and her comments were right on! I would happily recommend, as well as participate, in any other classes Nikki develops and teaches.

Maria

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The lessons have truly widened the minds and emotions of my characters. Thank you for formulating such an unusual method of getting into their beings.
It's a whole lot of hard work, but it's also wonderful.

Vee

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I plan on taking your course again when it is offered. You do make me think.

Thank you, Nikki.

Bob

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I took a series of three classes on fiction writing facilitated by Nikki. She made herself readily available to the class, critiqued our lessons in a helpful and constructive way. She provided valuable resources and guidance in improving our writing skills. I learned so much from Nikki that I was able to write twenty chapters of a first novel during the three months of her classes, thanks to her guidance and support. I recently had the opportunity to once again be involved in a fiction writing class with Nikki. She is conscientious and meticulous in her research and always willing to help her fellow writers. I highly recommend her as an excellent facilitator. Sincerely, Connie Walker

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You have always wanted to be a published author. You made it! You book was accepted by a publisher but you found out that they do NOT spend a lot of time and money publicizing or marketing the book of first time authors. What do you do?

You can take a marketing course, but which one?

Demystifying the Basics of Book Promotion by Nikki Leigh is one of the most comprehensive and clearly devised classes available. Nikki has a proven track record in the world of marketing and entrepreneurship. She is the partner or owner/operator of at least 3 successful businesses that I know of, as well as being a published author.

Nikki's a whiz at marketing and business management. Check out her S & C Consulting firm at http://www.sandcconsulting.com/business_services.htm. I have known Nikki for several years and have enjoyed her on-line company and business savvy. She has made many suggestions and given me tips along the way that have been invaluable to me as an author. Although I have never taken any of Nikki’s classes, we have some peers in common. I have heard only rave reviews about her classes, knowledge, and know how from her other students.

Joan McNulty Pulver - Author/Editor

Contact Information:

Email - sandc_consulting@hotmail.com

Snail Mail - P O Box 711, Fishersville, VA 22939

How can I help you and your business? Feel free to drop me a note and we can meet and discuss your needs. There are many ways to simplify your life and streamline your business. Let's set up a time to analyze your business and see how I can help make your life less complicated.