There are plenty of books on the market which cover how to open a
general restaurant and a few which even address high-class
establishments; but pizza and sub venues are different and need the
close inspection of a subject-specific treatment. That's why How to
Open a Financially Successful Pizza & Sub Restaurant stands out from
the crowd: with its companion cd-rom of all forms in the book plus
an editable business plan in Word, it offers the specifics neeeded
to tailor a plan to such a venue, from incorporating a wood fire
stove into a structure to sales analysis and successful employee
relations. A 'must' for any would-be pizza or sub shop owner or
franchisee.
Diane C. Donovan - California Bookwatch
*****
Great for Budding Restaurateurs!,
As a business owner who has looked closely at opening a restaurant,
I find Henkel and Brown's book to be the best single-volume insight
into that process. The authors take the reader from the typical but
business-flawed dreams of restaurant ownership through each step of
the process. Those painstaking details, which are so accurately and
thoroughly presented in the book, are truly invaluable for anyone
considering a career as a restaurateur.
Most importantly, the authors have already conducted their readers'
market analysis: by limiting their analysis to a specific type of
restaurant, they provide readers with information that is specific
to their concerns. The book's twenty-three chapters cover every
important aspect of the process, from buying a shop, to bookkeeping,
to marketing, and to dealing with the local food and health safety
officials. The CD-ROM that is included with the book features an
editable business plan.
In short, this is a must-have for anyone even remotely considering
opening a restaurant. Buy it, learn, and be successful!
****
How to Open a Financially Successful Pizza & Sub Restaurant by
Shri L. Henkel & Douglas R. Brown,
Shri L Henkel and Douglas R. Brown have produced a phenomenal
book on how to not only open a Pizza and Sub Restaurant but on how
to be successful financially in starting this type of business.
Great details have been provided in every phase of the business
process from research gathering to the actual operations of the
business including how to budget and control your costs, techniques
on marketing the business as well as being aware of governmental
requirements whether federal , state or local.
This book of instructions and guidelines will assist anyone in
becoming successful in the Pizza & Sub Restaurant business if they
are willing to follow the suggestions and advice the authors provide
in this book. The CD included with the book is an added plus in that
it provides all the necessary forms that are mentioned in the book.
What better way to provide Readers with something they can use in
the start-up and progress of their business.
***
Well researched, interesting read
This guide is packed full of step-by-step instructions for the creation of a
pizza business. The authors cite many resources throughout the book, and
describe each step effectively, using clear language. The pros and cons of
purchasing a franchise versus creating or buying an independent pizza shop
are covered. The section on pizza recipes and recipe development is the best
part of the book. If you especially enjoy the cooking part of the business,
this is an interesting read, as it outlines the science and research that
has gone into what makes a good pizza. There are even recipes included for
dough, sauce, toppings, and other food offering possibilities for your pizza
business.
This well researched guide includes sections on every possible aspect of the
pizza business, from financial management, to licensing and permits, and
even employee relations and safety concerns. There is also an integrated CD
that provides computer ready copies of the forms and checklists covered in
the book.
****
Comfort Food and Making Money - Am I Dreaming?,
Henkel and Brown seem to understand that Pizza is one of the top comfort
foods of America. They tease you with recipes, teach you a history lesson
that will allow you to win Final Jeopardy someday, then convince you that
yes, you too could open a successful Pizza and Sub Restaurant. And, did I
mention that they do it in a way that isn't belabored, or a do-it-yourself
for dummies? No, they talk about everything, location, set up, menu
selection, unicode and health department issues, and all the other
liabilities that owning a pizza/sub shop brings mind. But, while they
mention it all, they continue to tell you that you can do it, and you can be
successful. The book is written to energize and motivate so that when you
take the plunge and start to form your own company, not only will the pizza
be great - so will your bottom line.
***
My All Time Favorite "How-To!"
Occasionally there comes a movie,
play, poem or book that one considers world-class, memorable, and a must-see
or must-read. Well, this book, How to Open a Financially Successful Pizza &
Sub Restaurant, is one rare example of a `"how-to" book that is world-class
and must be read.
Whether you want to open a pizza restaurant, a gastropub, or just test out
the collection of great recipes (pizza dough, pizza sauce, breakfast pan
pizza, calzone, ravioli, Greek sandwich heroes, lemon Italian Ice, etc.,
etc.) this book is definitely a winner. I enjoyed it as much as for the read
as for the information and advice that it imparts, and that information and
advice is not at all scanty.
Authors Henkel and Brown start at the beginning, with the history of pizza
in the United States and the process of decision making, and cover virtually
all of the bases. They discuss issues of shop purchase and set up, menu and
recipe development, safety and sanitation, kitchen management, pizza
delivery, and all other issues germane to establishing and operating (and
ultimately selling) a pizza and sub shop.
This is one incredible book!
****
I have free "samplers" that I created to give you more
information about each of my stories. It has information about the setting of my
books, the opening chapters of each book along with other information that I
think you might enjoy. If you would like a copy of these samplers, please email
me at:
nikki-leigh@excite.com.
