S & C Consulting LTD

Shri Henkel - Owner & Author

Also Writing as Nikki Leigh

 

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Promotional Services by Nikki Leigh

     Over the last 16 years, I worked in promotional and management jobs for a

wide variety of businesses. During the last four years, I used that promotional

knowledge and have researched ways to use the internet to promote books

and all sorts of other things.

    S & C Consulting is owned by me under my legal name, that's why you'll see

Shri Henkel on one website and Nikki Leigh on the other. Nikki Leigh is my pen

name - but Shri and Nikki are both me. Which options on this page would be right

for you? Any questions, click here to contact me.

    There is a wide variety of promotional opportunities listed on this page. Some of

the services are free and some have fees. Please feel free to review all the information

on the page and let me know if I can be of assistance to you.

 

                   Details About Various Promotional Services

                                 Offered by Nikki Leigh

 

             Virtual Book Tour Information - click for more information

Published Authors - 
      There's a new book blog tour website (www.inspiredauthor.com/promotion) where 
you have several options to promote your books. First register on the site to create your 
profile page. While you're on the site, check details about being a site sponsor and feature 
author opportunities. Any questions, contact author Nikki Leigh at nikki_leigh22939@yahoo.com. 
There are opportunities for readers, authors, and business people. (Other business ventures 
could be promoted with these techniques. We could talk about the possibilities. I like to call 
this promotional avenue - Virtual Promotional Tours.)

Blog Tour Details for Nikki Leigh - Lady Lightkeeper Sept 2007

 

Blog Creation, Optimizing and Blog Counseling

Do you need a blog? I feel that every author needs a blog or two and especially authors who don’t have a website. So, I guess the question should be, do you have a blog or do you need one? There are ways to optimize your blog, customize your blog and tips to help you get better results on your blog. These are all things that I can do for you. I can also work with you one on one to customize the blog and that gives you the knowledge to make updates and changes to the blog appearance and information that you can promote on the blog. Or, I can do it for you. If you would like to see some of the things I’ve done on my blogs, the full list is on my Blogger.com profile page - http://www.blogger.com/profile/00985309338453728557

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     Blog Creation and Optimization - $80 (I set up and optimize a custom blog)

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     Blog Optimizing - $40 (I optimize an existing blog and give ideas for future use)

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     Blog Counseling – price depends on what you need – please contact me to discuss

 

Book Promo 101 - Learn the Basics of Book Promotion

by Nikki Leigh

 

 This is the first in a series to help authors learn how to promote their published work. The author speaks from long experience in promotional and marketing work. She offers her own expertise and she collected quotes from many of the best people in the business when it comes to getting their books "out there" and getting them noticed by reviewers, the press, and readers' groups. The book explores the mentality and process behind promotional work and discusses a wide variety of ways to promote books - many free or low cost techniques. These appeal to frugal and budget conscience promoters.

This book was written in a teaching format and has review questions at the end of each chapter. There are many easy ways to promote and easy questions within the pages of this book. More complicated promotional options are included along with more complicated questions to help the author learn, expand their promotional abilities and to experiment with their book promotion.

Book Promo 101 is the first book in my author promotion series.

Book Promo 101 Info - www.nikkileigh.com/book_promo_101.htm

Book Promo 101 Reviews - www.nikkileigh.com/101-reviews.htm

Introduction for Book Promo 101 - www.nikkileigh.com/101-intro.htm

Link To Order Book Promo 101 E-book – Only $6.50 (420 pages)

www.ebooksonthe.net/catalog/eBooks_Catalog_NonFiction2.html

Book Promo 101 – Print Edition - $22.95 for 208 pages (Book is Oversize - 8 x 10)

http://www.amazon.com/Book-Promo-101-basics-Promotion/dp/1594314691

  

Book Promo 201 - Basics of Online Book Promotion

Book Promo 201 is the second book in the series and it will deal with a wide range of ways to promote your books on the internet. The vast majority of these promotional options are free or low cost. You will also find quite a few step-by-step instructions to help you utilize the promotional tips more effectively.

 

Creation of a “Book Blog”

Recently I started an experiment and so far the results have been very good. A friend’s website was hacked for the second time and her site had to be taken offline for a time. This got me thinking about an easy way to create an online presence to promote individual books or a series of books. That’s when the “book blog” was born.

My idea was to create one blog that would center on just one book and I would only update the blog if there was no information about the book. This is a link to the blog I created for Lilah and the Locket – Cape Hatteras 1954 - http://outerbankslilah.blogspot.com/. Since I need to keep the blog active, I’ll post some reviews and I’m planning a sequel so there will be news about that book as well.

I got Google alerts the evening I created this blog that it was already showing up on Google. Also, I checked the statistics for my website last month and the Lilah and the Locket main landing page got the second highest number of hits throughout the month and there were a lot of hits originating from the Lilah blog.

So, if you have a book that you would like to use to create a similar blog – I could supply a list of the information that can be used to create the blog. It’s an interesting new way to promote a book and maybe a book that is in your backlist. It could also be used to promote a new release and simply use the link in your email signature block or on your website. The blog will be created and optimized for you. The fee for this service depends on the number of pages you want.

 

Editing and Book Doctor Services

I have done editing work and I can work with an author to clean up their manuscript before it is submitted to publishers or agents. However, the work I really enjoy is working with the author to find problem areas, give advice on ways to make the story even better. I was amazed when I realized just how much a “fresh set of eyes” can find in a book that has been working on again and again. For over 4 years, I’ve working with authors to find ways to make their book better – that can include flow of the story, character consistency and development, setting consistency and development and much more. Editing fees begin at $2 per 250 word page. Book doctoring normally starts at $6 per 250 word page – the rate depends on the type of work your manuscript needs. I can take a look at the manuscript and give you an estimate.

 

Internet Radio/Podcast Interview

This service will be offered early this spring. The interview will be customized for each author to discuss their writing and specific details from their books. We will discuss the possibilities and find the approach that seems best for you book. The interview will be hosted on my BlogTalkRadio page and listeners can call in to ask questions, or they can listen online for free and listeners can submit questions through the online chat option. A copy of the interview will be posted for download. I will promote the interviews on my sites, social bookmarking and networking sites, on select blogs and on the BlogTalkRadio.com website. Visit my radio show home page for more information and to listen to or download recent shows - www.blogtalkradio.com/nikkileigh

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    Author Touring With Me - $30 (you will also be charged long distance charges if applicable)

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    Other Authors - $50 (you will also be charged long distance charges if applicable)

 

Promotional E-books for Your Books

www.nikkileigh.com/promo_ebooks.htm

Take a look at the promotional e-book information and I'd be happy to send you samples. Just drop me a note at nikki_leigh22939@yahoo.com and I'll send these to you. I've used these to promote my books, created them for clients and have used this technique to show the content of several of my ghostwriting projects. They are a simple way to get information about your books into the hands of potential readers, booksellers, libraries, publishers or anyone else.

Prices begin at $20 per book or short story to be featured in a promotional e-book. For example, if you want to feature 3 books, the price would be $60.

 

Amazon Optimization

There are many ways to make your presence on Amazon more effective. Some of these include: the Search Inside the Book program, Amazon Connect, your profile, posting reviews and much more. I can set up most of these for you and help you learn to use them better. The fee depends on how many options you want to use.

 

Book Trailers

Would you like to have a book trailer created to promote your book, a product or a service that you want to sell? If so, I can help. This is a book trailer that I created for my Cape Hatteras mystery www.youtube.com/v/cXkhTX5s4l4. (Click the arrow to play the trailer.) This will give you an example of my work. Book trailer prices vary depending on whether the author supplies royalty free pictures and music or if I need to find these items.

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    Author supplies royalty free pictures and music - $90

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    Author does not supply royalty free pictures and music - $125

 

Promotional Classes – Coming in 2008

This is not finalized yet, but I am planning to create promotional classes which will work in conjunction with the Book Promo 101 Series. I’ve created and taught online classes for several years and I’m also thinking about reworking my character development classes too. I don’t have full details at this time, but people on my promotional mailing list will be notified when the classes are ready to offer. Let me know if you would like to be notified with details.

I have a variety of free promotional items and opportunities that people can use. Details about these things are listed below. Feel free to take advantage of all these opportunities.

  

FREE Promotion for Virtual Book Tour Hosts

An easy and fun way to get free promotional exposure for your tour is to host my touring authors. Each tour calls for different blog hosts and each month I send a list of the touring authors to people on my host mailing list. The hosts can review the details about each book and each author - if the book and author is a "fit" for their blog, the host contacts me to arrange a visit on their blog. A tour stop on your blog requires that you send me 5-10 interview questions for the author. They answer the questions and I return them to you along with the book cover art, the author's picture, a book summary and the author bio. We schedule a date for the author to visit your blog and then I promote their visit in a wide variety of locations online. Feel free to contact me if you're interested - nikki_leigh22939@yahoo.com

 

FREE Promotional Forum Discussion – March 3-7, 2008

Coffee Times Romance invited me to spend a week with them answering promotional questions on their forum and I accepted. During that week, I’ll be on the forum to answer questions and everyone is invited. This is the link - http://www.coffeetimeromance.com/board/. The seminar is over, but the information is available for people to visit and read the questions and answers.

 

FREE Promotional Articles for Authors

www.inspiredauthor.com/promotion/node/46 - This link takes you to over 100 promotional articles and interviews. There is a wealth of information in these articles and more are added.

 

FREE Specialty Promotional Blogs For Published Authors

http://muzesmusings.blogspot.com/2008/02/free-ways-to-blog-your-book-promotion.html - There are a wide variety of blogs listed on this page that can be used by any published author. Some of the blogs are for fiction books while others are for non-fiction books.

 

Be A Sponsor for the Virtual Book Tour Website

Anyone who registers on the Book Tour Website can create a profile page which is free advertisement for you and your books. In addition, I am always on the lookout for tour site sponsors.  Anyone can be a sponsor. The sponsor position is a bartered opportunity and anyone with a blog, a website, a newsletter etc can be a sponsor. The blog, website, and the newsletter don't need to be for authors.  All site sponsors have their normal profile page, but they also have a special page to promote their books or their business within the sponsor pages. This can draw additional attention to you. Visit - http://inspiredauthor.com/promotion/?q=node/6

For full information, visit - http://inspiredauthor.com/promotion/how-and-why-be-sponsor

 

Nikki Leigh’s Promotional Background

If you’d like to read a bit more about my background, these links will give you additional information. Some of my recent work needs to be added, but it will show the diversity in my promotional experience.

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    Promotional Resume – www.nikkileigh.com/promo_resume.htm

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    Promotional Testimonials - www.sandcconsulting.com/promo_test.htm

People on my mailing list get advance information about new services and opportunities. Email to be added to the list nikki_leigh22939@yahoo.com. To contact me with any questions, I can be reached at nikki_leigh22939@yahoo.com.

 

People on my mailing list get advance information about new services and opportunities. Email to be added to the list nikki_leigh22939@yahoo.com